Every year, Star Wars fans dressed as Imperial Stormtroopers gather near Blackpool to commemorate a filming location from Andor—the gritty prequel nobody asked for but somehow everyone’s obsessed with. They patrol the beach in full armor, posing for photos, pretending the sandy strip of northern England is a rebel stronghold worth defending.

The absurdity isn’t that they’re doing this. The absurdity is that Blackpool—a town where the highlight of summer is avoiding seagulls and promenade puddles—has become the accidental pilgrimage site for people who paid good money to look like authoritarian foot soldiers. These aren’t cosplayers at a convention center with climate control and complimentary bottled water. They’re standing in British coastal weather, sweating through synthetic armor, enforcing imaginary order on a beach that smells like chip grease and desperation.

The local council has presumably noticed. The locals have definitely noticed. And yet the Stormtroopers return, year after year, because the internet has collectively decided that a nondescript patch of coastline where a TV show happened to film is now sacred ground. They’re not wrong that it’s sacred. They’re just wrong about why. It’s sacred because it’s the most unhinged thing happening in Blackpool all summer—and Blackpool is a town where people still go to ride a wooden roller coaster from 1994.

The real victory for the Empire, it turns out, isn’t conquest. It’s convincing thousands of people that standing on a mediocre English beach in a plastic helmet is worth the drive.